Product Ownership Explained

Richard Seroter

Is product owner just a role at software companies, or does every enterprise need them?

What does this person actually “own”?

How can you completely mess up the role and what does success look like?

Product ownership is one of the most important pieces of a software team. This talk takes a deep look at what product ownership entails including the job description, what makes a successful product owner, how to fail miserably (from personal experience!), and tips for creating the maximum impact in the role.


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Slides for Product Ownership Explained


Richard Seroter

Richard Seroter is a Senior Director of Product at Pivotal, with a master’s degree in Engineering from the University of Colorado. He’s also a 10-time Microsoft MVP for cloud, an instructor for developer-centric training company Pluralsight, the lead editor for cloud computing, and author of multiple books on application integration strategies. Richard maintains a regularly updated blog on topics of architecture and solution design and can be found on Twitter as @rseroter.

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